The Green Coast Foundation is pleased to announce that BP, PLC is sponsoring our next market research project. This study will assess the market for alternative fuels in both public and private fleets within Los Angeles County. It will examine the potential for hydrogen, biofuels, natural gas, and plug-in hybrid vehicles; and will utilize the survey and analytical methods that we used in our first report. These methods include factor analysis, conjoint survey, and market simulation techniques.

The Green Coast Foundation is sponsoring a graduate student team from UCLA’s Anderson School of Management to conduct this study for their required Applied Management Research project. Collectively the UCLA team speaks five languages, and brings expertise spanning the fields of marketing, accounting, finance, technical project oversight, strategy and quantitative analysis. The Green Coast Foundation’s staff will work with both BP’s management and the UCLA team to guide this innovative research project.